rory
Rory is the heart behind to be you is you, and wants you to show the world you with love, confidence & freedom.
Living in the UK and a proud father to two beautiful girls, Rory’s journey is one that many will quietly relate to. Having lived with ADHD for most of his life, he knows first-hand what it feels like to struggle, to question yourself, and to feel like you don’t quite fit the mould.
For years, it wasn’t something that was spoken about.
And that’s exactly why this exists.
Rory is on a mission to raise awareness around mental health—particularly ADHD—and to encourage more open, honest conversations. Especially amongst men, where too often things are kept in, brushed aside, or never spoken about at all.
This brand is not just about clothing. It’s about creating something meaningful. A reminder that it’s okay to be yourself, to talk, and to not have everything figured out.
Through to be you is you, Rory hopes to build a community where people feel seen, supported, and less alone.
At the core of this mission is giving back.
20% of all profits are donated to Mind, helping to support vital mental health services and ensure that more people can access the help they need.
If this journey helps even one person feel understood, start a conversation, or seek support—then it’s already worth it.